Q: What do you think are the biggest hurdles facing new authors today and how can it improve?
A: The biggest hurdle for new authors is probably post-publishing. It is essential to find your audience, but with so many other authors competing for attention, how can you stand out? There is conflicting advice, so it's essential to decide what works for you and your book. One piece of advice I have heard is stay out of politics, but there are best-selling authors who frequently engage in politically charged discussions. Another is to be authentic and share aspects of your life outside writing. Yet another is that you have to invest financially in advertising, but I would strongly advise that you never invest more than you can afford to lose. My advice, and only use this if it resonates with you, is to take the time and energy to ensure your book is the very best it can be, and be proud of your achievement, be willing to stand by what you have written, enjoy the praise and shrug off the criticism. Use social media on your own terms and don't allow it to dilute you or your writing. Write stories that excite you on themes you are passionate about rather than to market. Eventually, your readers will find you and they will be loyal and care about your success.
- Camilla Voiez - www.carmillavoiez.com
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